Source: ATW Daily News Author: 06/17/2008
Subject Concerned: Airlines
Korean Air changed the name of its short-haul domestic LCC, slated to start operations next month, from Air Korea to Jin Air.
KE said the name change is intended to signal the carrier's "practical" approach, also to be signified by employee uniforms comprising jeans, t-shirts and jackets.
The LCC's livery will feature a butterfly with blue and purple wings on a bright green background emblazoned on the tails of its 737-800s and A300-600s.
The bodies of the aircraft will be painted silver.
Jin Air employees will be called Jini, "reminiscent of Aladdin's magical genie," KE said.