Source: Flight International Author: Leithen Francis 08/05/2008
Subject Concerned: Aircraft Airlines

Australia's Virgin Blue is launching a daily non-stop service from Melbourne to Mildura, a small regional route that is currently only served by turboprop aircraft from rival carriers.
Virgin Blue says in a statement that it will be launching a daily non-stop service on the route stating on October 13.
It will be using 78-seat Embraer 170s which are "25% quicker than the existing turboprop aircraft currently operating on the route", making the flight time 1-hour compared to 80 minutes, it says.
The competitors on the route are Regional Express (Rex) and QantasLink which operate Saab 340s and Bombardier Q-series aircraft respectively. Each has around 25 flights per week on the route according to Innovata.
Mildura is a large rural town on the Murray River bordering the states of Victoria and New South Wales. The main industry there is fruit orchards and fruit processing.